Creating hype or "buzz" about a company, product, or really anything that needs publicity, the rules have changed. In today's hyper-tech society, there are so many ways to get the word out: texting, e-mailing, blogging, calling. Since many, many people in today's world are connected to the internet, it would be a good place to start. Another resource that often goes un-tapped is: conversation. Everyone wants to be the most imformed, or most high-tech of their friends and family. People want to know what's going on, what's new, what's hott since our technological society is changing at such a rrapid pace. People want to be the one in a conversation that knows more about the "new age" than the other. Therefore, "buss worthy" information may be a person's golden ticket to a good conversation. So, if you want to get the word out, all you have to do is talk the talk.
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