Friday, February 2, 2007

Blogs and PR Today


As technology advances in our society, so does the Public Relations world. This industry has gone from paper to computer just in the last few years. In order to be PR savvy, it’s very important to know what’s going on in the web world. Blogging has many advantages for the PR industry, such as networking abilities, tracking trends, faster client feedback, personalization of a company, and creating more trust within the industry.

A large number of journalists and news editors have now become regular bloggers, as surfing press releases online is a much faster for finding interesting story ideas. Blogs also provide a more honest and efficient way for companies to communicate with their clients. Public Relations companies have often been said to put a “spin” on information about a company or a product. However, blogs provide honest, open conversation with the world, which puts more trust and credibility into Public Relations professionals. This could help to benefit Public Relations as an industry.

Blogs also give face to a business. They are a more personal and distinctive way to communicate to clients or potential clients about a company. In this sense, blogging has brought a human interaction element to the internet.

Because a huge part of the Public Relations industry is staying up to date on news, blogging has become the dream for any PR professional. It provides a quick, honest, efficient way to get informed, as well as benefits the company and its clients. Creating and reading blogs is perfect for any public relations attempt.

2 comments:

College Bloggers said...

Angela, you've got some good observations, but you need to support them with specific examples, links, quotes to show that you're browsing and researching the PR blog world. Needs more substance.

Whitney said...

I think you're right about blogs being able to give the customer a more honest opinion. I kind of feel like blogs represent everyman and therefore it is relatable to everyone which is why blogs have been getting so much positive feedback.